The first thing I think of when I think of mortgages is
paperwork and a new home! But, for homeowners in Russia, many will now think of
cats. Russia’s largest bank has decided to fall back on a traditional
superstition to bolster mortgage sales. According to the superstition, it is
good luck to have a cat cross your threshold of a new home, before the family
does. So, Russia’s largest lender, Sberbank, is offering a free cat with every
mortgage they sell. Now, the feline comrades are only temporary guest, but they
are with each customer long enough to grant luck to the entire home. Buyers can pick out the cat that they like on
the bank’s website, and have it delivered right to their door, ready to give
their blessing. On the website, each cat has a profile with their name as well
as the number of blessings they have done.
House hunting and acquiring a mortgage can be stressful and overwhelming. Throwing in a furry friend is definitely a wonderful way to make the process more enjoyable, as well as garner interest. What a fun way to promote a company! Happy house hunting, meow!
Check out the video below to see how people in Russia are responding!
Sources: BBC News, Bank Webpage, Prime Time RU
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